Job Summary

P@SHA is the sole licensed trade-body association for IT and ITeS industry in Pakistan. It is the single, official voice at all levels.

We’re looking for self-driven passionate individuals, looking for a purpose-driven job, and work on initiatives that can benefit entire industry.

Do you think you fit the description? Look for available openings and join our team!

Send your resume and cover letter to careers@pasha.org.pk with job title in the subject line or apply via the website.

Responsibilities

Develop efficient and effective marketing strategies for P@SHA
Manage and optimize digital channels, including website, social media, email, and other platforms
Create engaging content for digital platforms, including but not limited to social media posts, blog articles, videos and infographics.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Deploy successful marketing campaigns from Planning to Execution
Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

At least 5-8 years of the relevant experience
Bachelor’s or master’s degree in marketing, communications, digital media, or related field
Prior experience of marketing and identifying target audience
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwards campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Proven experience in digital media management, including social media, content creation, and website management. Excellent interpersonal, communication, and presentation skills
Excellent problem solving, critical and strategic thinking
Pro-active with a self-starting work approach
Must be adaptable to changes and able to work under pressure
Knowledge of the issues faced by IT Industry will be preferred

Location: Lahore & Islamabad

Salary will be based on experience and qualifications.