Press Release: P@SHA to launch ‘Digital Pakistan 2020’ campaign

Grand Tech Meetup Karachi 18 Feb 2016

P@SHA announces campaign to empower young Pakistani IT companies to emerge as drivers of Pakistan’s economy

(Karachi) (February 18, 2016) – Chairman of Pakistan Software Houses Association (P@SHA) Syed Ahmad, announced the launch of  ‘Digital Pakistan 2020’ campaign at its 3rd Grand Tech Executive Meetup held in Karachi this evening.

Previous two events in the series were held in Islamabad and Lahore, while the fourth meeting will be organized in Peshawar.

The event was part of an ongoing series to unite top tech executives in the industry with young and emerging startups to collectively address the issues that the industry is facing. The objective is to promote diversity in technology and innovation and collaborate with the Government to address impediments to growth, such as quality human capital, infrastructure and taxation related issues, that are being faced by individuals as well as companies in the IT sector.

Syed Ahmad explained that several other regional countries like Malaysia, Vietnam, Jordan, Indonesia and India have successfully established a knowledge based economy powered by technology. “Digital Pakistan 2020” campaign aims to create a similar environment in Pakistan.

“The IT industry can address two of Pakistan’s major issues; creation of almost 300,000 new white collar jobs for the youth, and an export jump to reach 5 billion US dollars per year by 2020,” said Syed Ahmad.

According to Syed, P@SHA will be spearheading the Digital Pakistan 2020 campaign in collaboration with key stakeholders in the industry. However, support and strength of IT companies in big numbers would be needed to create a major impact and get quantitative results in this regard.

He elaborated that P@SHA is also in the process of creating separate community platforms for freelancers and startups in Pakistan, where they will be able to find information and advice on how to take their ventures forward. They will also be able to get their queries answered through an official platform and voice their concerns related to issues like payments, taxation etc.

The Pakistan Software Houses Association for IT & ITES (P@SHA) is the trade association representing the IT and IT Enabled Services sector. It aims to continue being the voice of the IT sector by providing platforms that are geared towards creating more opportunities for members of the ecosystem both domestically and internationally, create a collaborative sphere and arrange workshops and trainings aimed to enhance the quality of startups and freelancers.

For more information, please contact:

Mahira Maniar
Marketing Lead, P@SHA
Phone number: 0331-2822321
Email address:;


P@SHA’s video on Youtube Account of PASHA PK