REDWOOD CITY, Calif. – Feb. 25, 2014 – i2c, a Silicon Valley-based provider of prepaid processing and emerging commerce solutions, will be in Las Vegas, Nevada from March 3-5 at the All Payments Expo (APEX) to showcase its next generation processing solutions and speak about the mobile customer life cycle.
The i2c processing platform helps organizations quickly launch and optimize financial products that keep pace with rapidly evolving consumer demands. “The act of paying for something has converged with information, data intelligence and mobile, creating new opportunities for financial institutions and brands to interact with their customers,” said i2c Chief Executive Officer, Amir Wain. “However, many organizations have been unable to benefit from this convergence due to confining processing technology. i2c has built the processing solution for the next generation of commerce by combining data science and innovation with availability, scalability and security. “
i2c will be highlighting the unique flexibility of its context-aware platform, which is driven by user-defined parameters and business rules. The platform’s issuer processing capabilities allow organizations to conceive and configure memorable user experiences which may be triggered by internal or external data events. By supporting integration with a number of external data feeds, the platform makes customer interactions more timely and relevant. The loyalty, marketing and mobile capabilities built into the i2c platform help organizations attract, engage and retain profitable customers.
Effective utilization of mobile technology to improve the customer experience and facilitate more profitable consumer behaviors is a key focus of organizations as they adjust to the new age of commerce. Jim Ackerson, senior vice president of Global Sales at i2c, will speak to this topic in the panel discussion “The Mobile Customer Life Cycle: From Acquisition to Transaction Completion” on Tuesday, March 4 at 11:30 a.m. PST. Following the panel discussion, attendees can visit the i2c booth in the exhibit hall to see the latest mobile tools that influence customer activation, engagement and retention.