eMage provides facelift for KIHD web presence

Karachi Institute of Heart Diseases gets a facelift- http://www.kihdpk.com

eMage – The Creative Division of EfroTech with its motto “Designs that mean Business” provided a complete facelift to the website of the Karachi Institute of Heart Diseases (KIHD) which is one of the main tertiary care teaching hospitals of Pakistan. The main function of the institute is to undertake modern treatment of cardiovascular diseases, carry out research on prevention and control of such diseases and undertake training of medical students and nurses both undergraduate and postgraduate level and develops itself into a center of excellence for treatment of heart diseases.

KIHD is a 170 beds teaching hospital, including 22 beds fully equipped Emergency Room, CCU, Medical Wards, Surgical Wards, Private Wards, Intensive Care Unit, Two Cardiac Catheterization Laboratories, Two Surgical Theaters, ECHO, ETT and Nuclear Imaging Department, Rehabilitation Center, Research Department and Laboratory for routine blood investigations.

Challenges & Issues
Karachi Institute of Heart Diseases (KIHD) was looking to revamp their website. Their old website was stale, desperately needed a new face, likewise information also needed to be updated because there was not a single word updated since then it was launched. Website is widely accepted as the fastest interaction medium of three main aspects i.e. Communication, Marketing and Customer care. It becomes compulsive to have a website, which communicates your activities, interacts with public, accepts and handles their feedback/inquires, receptive to them.

The old site however was not up to the task. It was difficult to update and not able to cope with the evolving demands and requirements of the KIHD. As a result, patients & doctors were simply not using it, and the management of the KIHD website was costly and inefficient. The Information Technology team at KIHD had to turn to eMage (The creative division of EfroTech) with the help of Efroze Chemical Industries – The Heart Care Company – who realized the need for an effective website and timely sponsored KIHD’s web project in the larger interest of public and KIHD. Efroze has been contributing to the goodwill of the community with an aim to become a reliable partner in nation building.

Creative team of eMage was quickly able to understand the issues facing the KIHD and establish their requirements for the new website. eMage recommended using its own developed Content Managed System (CMS), enabling easy and regular updating of information and handing back-end management control to the KIHD. This specific content management system is also a developed product of eMage. The site had to be completely re-designed to better reflect the professional status of the KIHD. The goal was to create an exciting, elegant, and lively new portal site that could capture and hold visitors on the site. The site features a large animated homepage with sparkling transitions, and very stylish effects that attract the visitor’s attention.

There were few important aspects to balance in the re-design effort:

• Creating a WOW effect in design
• Improving the user experience for patients and doctors; conveying a family-centered care philosophy
• Up-to-date information availability and help patients interact with the Doctors/management of KIHD
• Create a stronger call to action for donors

The eMage Difference
eMage has built its reputation on web development over the years. Prior to the redesign, the website was loaded with great content that meets all the basic requirements, but it was built over time and navigated like a house with multiple room additions.

By using purpose-shot quality photos eMage accomplished two goals: conveyed the personal, caring side of KIHD’s hospital while also depicting a realistic feel of environment and treatment for the patients and families of patients.

eMage overhauled the site design on the latest .NET platform which ensures a long life for the website and provides enhanced security with specific care towards usability for both patients as well as doctors. eMage provided the new look and feel of the site, including imagery and a multitude of small promotional graphics and icons. eMage has provided KIHD a very vigorous and friendly CMS, enabling them flawlessly update their website with new contents. New website is featuring well attractive design, prevailing flash intro header, catchy effects and very sleek layout.

Results and benefits
The new final design is visually engaging and quickly conveys the caring, personal side of KIHD’s hospital while the page layout easily identifies sections of the website, title and hyperlinks, loaded with keywords, improve the SEO.

eMage’s newly developed clean information architecture, consistent design, and photography selection makes viewing this website a pleasure. The site also includes a Google map, directions and route information to help people who want to make visit to the hospital. There is lot of information for doctors’ interest as well, as they can view and download presentations presented at Dr. Abdul Haq Khan Memorial Symposiums. KIHD is now able to continually update their website with new contents through a very robust and friendly CMS.

Now visitors can get very useful info related to health, departments, clinic schedules, donations etc. This web portal is surely facilitating patients and helping them to interact with the Doctors while ensuring that all the required information is available to the patients with greater deal of efficiency and convenience.


P@SHA’s video on Youtube Account of PASHA PK