Digital Globe Services, Ltd. (AIM: DGS), a leading provider of online customer acquisition solutions for large, consumer-facing organizations, announced on March 3, 2014 of a contract extension with Comcast Communications (“Comcast”), the largest multi-system cable operator in the US. The multi- year contract solidifies DGS’ position as a strategic partner to Comcast online sales channels.
Through its process of advocacy for Comcast brands such as Xfinity, DGS will continue to deliver online customer acquisition solutions to Comcast through the provision of online marketing activities including optimized paid search via the dgSmart proprietary technology platform, white labeled integrated websites and customer call centre support. The DGS service will be optimized towards the delivery to Comcast of an increased average order per customer, an area in which DGS has proven market leading expertise. Additionally, DGS will be able to sell Comcast’s new home security product as well as earn a one-time residual payment for Comcast customers who renew or maintain service beyond one year.
Jeff Cox, CEO of Digital Globe Services, commented: “Comcast is a longstanding and important client for DGS. Since the initial contract engagement in 2009, DGS has gradually expanded its scope of work with Comcast and we are delighted to be extending and deepening our relationship once again. The inclusion of higher payouts for higher value customers and the incentives for those that stay on longer, aligns well with our ability to bring multi-service, quality customers to our client partners. This extension is a strong endorsement of the tangible value DGS brings to its clients and our position as a reliable and innovative partner to whom clients entrust their brands and online sales conversion.”