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Si3 was the exclusive sponsor to the country’s largest e-Sporting event of the year which was hosted by Lahore University of Management Sciences (LUMS). The event is called ‘LAGAN’ (LUMS Annual Gaming Arcane Nationals).

For the first time in the history of Pakistan’s e-Sporting, all the top teams from all regions of Pakistan were engaged in head-to-head combat. Whether they were CS players or the best in Warcraft Dota, all were put to the test.

LAGAN 2008 was a three day event, from March 28 to March 30, 2008. Si3, being the exclusive sponsor, was present at the venue for all three days and had good interaction with the student body.

“LAGAN powered by Si3” is the first ever sponsorship of a LUMS event on such a large scale by a blue chip IT Services company. For the 72 hours that the contest lasted, the LUMS campus was the center of excitement and fervor - dominated by e-Sporting enthusiasts from around the country.

The campus was brought alive with banners and gaming figures put up for the event - over poles and pillars, even the campus buildings. The publicity and marketing team had transformed the labs into a gaming heaven for the 150 university students that had travelled from various cities to participate in LAGAN.

LAGAN not meant to only add colour to the lives of the LUMinites, but the mission was to enchant the minds of the entire nation. Speaking at the awards ceremony, Amer Hashmi, President & CEO Si3, gave a motivating and informative presentation to the audience, sharing with them where the global IT industry is headed, what the fastest growing segments are and how today’s generation can capitalize on the offering and work for the growth of the Pakistani IT industry.